"A book that finally guides us to understand how the digital strategy can help a company go beyond profit for better relationships with all the stakeholders."
Fabrizio Gavelli, Danone
The marketing canvas presented in this book has been downloaded by almost 40,000 entrepreneurs and professionals worldwide with more than 150,000 slide views. The Visual Communication Planner tracks the way for a different and broader perception of the strategy, a new value-driven perspective for those who use it. From a canvas to the paradigm: transforming the digital marketing strategy.
The father of modern marketing.
Game-changer of digital marketing strategies.
In the book you will find all the instruction to use this easy framework. Perfect for marketing and communication professionals and non-specialists alike, the Visual Communication Planner allows you to outline and visualise your strategy simply and understandably.
A set of #DigitalTalks with professionals, managers, entrepreneurs and CEOs around the world to better understand how they apply digital marketing to their own businesses!
This book and the Visual Communication Planner are literally for everyone! You don't need to be a marketing expert to handle the digital revolution.
Read the book and be part of the change! We aspire to a world where purpose drives companies to their goals.
Schedule your #DigitalTalk with Gabriele Carboni and share how digital helps your business!
"Sustainable marketing has been our common point right from the start. With pleasure I introduce these pages in which Gabriele shows how digital is a compelling means to convey new values, a perfect ally in the construction and communication of new ideas. I believe that this new tool can help us build a more conscious and sustainable future."
Prof. Philip Kotler
All the books in which Gabriele Carboni has participated as author or co-author.